Ongoing increase is critical if your business is going to survive.

There’s the simple matter of profitability, of course. If you’re not making a profit, you’re not really in business.

But increase is also about growth.  It’s about discovering ways for your business to grow, and about confidently sharing the possibility of growth with everyone who connects with your business.

If you’re not growing, you’re standing still. And if you’re standing still, you’re dying.

That’s literally true, since increase is also essential for life itself.

Wallace D. Wattles, in his classic 1910 book The Science of Getting Rich, put it this way:

“Increase is what all men and all women are seeking; it is the urge of the Formless Intelligence within them, seeking fuller expression.

“The desire for increase is inherent in all nature; it is the fundamental impulse of the universe. All human activities are based on the desire for increase; people are seeking more food, more clothes, better shelter, more luxury, more beauty, more knowledge, more pleasure – increase in something, more life.

“Every living thing is under this necessity for continuous advancement; where increase of life ceases, dissolution and death set in at once.

“Man instinctively knows this, and hence he is forever seeking more. This law of perpetual increase is set forth by Jesus in the parable of the talents; only those who gain more retain any; from him who hath not shall be taken away even that which he hath.

“The normal desire for increased wealth is not an evil or a reprehensible thing; it is simply the desire for more abundant life; it is aspiration.”

A clear sense of aspiration, and a clear commitment to ongoing increase, is one of the keys to business success.